Our agency sets up & manages marketing systems that consistently generate incoming inquiries for your sales team.

1. Work with your marketing manager to lay out a solid digital advertising strategy to get more high quality incoming inquiries for your sales team
   
   
2. Lay the foundation for collecting all incoming sales inquiries in one central place
   
   
   1. Set up Zoho CRM Professional edition if you don't have a CRM system or don't like the one you currently have
      
      OR
      
      
   2. Configure the CRM you already have and properly integrate it with your digital ad accounts & call tracking account
      
      
3. Set up a call tracking system if many of your prospects prefer talking to an expert on the phone
   
   
4. Set up the most up-to-date tracking on your website & ad accounts to connect the dots from clicks to inquiries to sales
   
   
5. Set up private A.I. tools customized & tuned to your company, its products & services, and the ideal customer profile of each product or service
   
   We believe in ethically utilizing artificial intelligence tools & technology to enhance our human team's expertise
   
   
6. Set up automation systems & additional integrations
   
   
7. Actively monitor & analyze your digital ad accounts and CRM system, continue refining & optimizing this whole lead generation marketing system, and keep working with your sales & marketing team to drive more high quality leads & sales
   
   

With the guidance of our founder, your in-house marketing team sets up & manages marketing systems that consistently generate incoming inquiries for your sales team.

• These are the same marketing systems in our Done-For-You service above; the only difference is that your internal team implements it instead of our team
  
  
• Regardless of who creates these marketing systems, they consistently generate incoming inquiries for your sales team
  
  
• Upgrade to our Done-For-You service at any time and our team will take care of the implementation & management
  
  

Depending on the needs of your company, our founder also provides customized consulting services related to marketing strategy, lead generation systems, digital marketing channels, and website user experience.

• This can be a standalone service or an add-on to our core service offering explained above
  
  
• We work with the appropriate people from your company or refer you to our trusted partners who will take care of the implementation when our founder's recommendations are outside of our core service offering
  
  

We recognize that you have many marketing companies & freelancers to choose from when deciding on who will meet your company's needs and be within your budget.

Our agency's main points of difference are:

1. We create, manage, & integrate all the components of a complete lead generation system for you, not just bits & pieces like digital ads only
   
   
2. We specialize in the manufacturing, construction, and industrial niche
   
   
3. We have a proven track record of success for companies in our niche, as you can see in these 2 success stories:
   
   
   1. Quadrupled Market Share in 2 Years for Outdoor Furnace Manufacturer, HeatMaster
      
      
   2. 10-year Relationship with Our Agency Results in Exponential Growth for CanWest Concrete
      
      

The things listed above in our USP can be knocked off by competitors.

(Although the example of a 10-year working relationship with a client is very rare these days. We now have 2 clients that have passed the 10-year milestone of working with our agency.)

A DSP is a list of things that can't be knocked off very easily. Our agency's main points of difference are:

1. Our founder, George Krahn, has worked directly in the manufacturing industry since 1997
   
   
   1. During the first 12 years, he progressed through roles in production, quality control, accounting, customer service, and finally discovered his passion for sales & marketing
      
      
   2. For the next 16 years, this marketing agency that George started from scratch in the recession of 2008-09 has helped dozens of companies scale up
      
      
   3. That's a combined total of 28 years (and counting) seeing dozens of manufacturing and construction companies from the inside & the outside
      
      
   4. George has dedicated his career to serving these specific industries because he believes he is fulfilling his life's purpose
      
      
2. Our founder is mentored by Perry Marshall, author of '80/20 Sales and Marketing', Ultimate Guide to Google Ads', and 'Definitive Guide to Facebook Ads'
   
   
   1. George actually worked directly with Perry for nearly 3 years
      
      
   2. He performed the Leads & Sales Systems Audits for Perry's exclusive Roundtable members in North America, Europe, and Asia & Australia
      
      

You might find agencies or freelancers that have some of the elements in our USP and DSP, but it will be very difficult to find all of them.

Achieving true success in marketing requires 2 things:

1. You must have a deep understanding of the specific industry that you serve
   
   AND
   
   
2. You must have a deep understanding of current marketing & lead generation strategies

Without a deep understanding of both, your company's in-house team or your existing marketing agency will get the execution wrong.

Your best attempts to scale your company will fail.

The team at our agency understands our niche and we understand modern marketing strategies.