Blog Archives

$8000 Mistake – How Did Our Agency Handle It?

What would you do if your marketing agency burned through $8000 in one weekend?!

The team members at our agency strive for perfection, but we’re human. We make mistakes periodically.

Watch the video to see how we handled this costly mistake…and what we did to prevent it from ever happening again!


Perry Place: Fantastic Coincidence Or Glorious Omen

perry-place

I’m sitting at my desk in my office on a Saturday evening reflecting on the day. My wife & 3 children came along in the afternoon for the routine cleaning of “dad’s new office”.

I was setting up the new workstation for our yet-to-be-hired employee; I should say “team member”, since I don’t like the sound of “employee”. It makes me sound like a boss instead of a leader who works with his team (and I just happen to own the company).

While I’m unpacking a computer, monitor, and keyboard in my team’s office; I can hear my wife giving direction as my kids vacuum and clean the other rooms.

As I feed the HDMI cable through the hole on top of the desk, my mind drifts back to a pivotal moment…

It was early 2017 and I went out for coffee with my best friend, Matt. We don’t get together as much as we used to, but we periodically meet halfway between our towns and catch up on life.

Matt has always been a great sounding board. He’s far enough removed from everything to give me a good outside perspective.

“…so what do I do, Matt? I know we need to move out of my home office so that my staff doesn’t have to be embarrassed about where they work. They’re not gonna tell their friends & family that they work in some guy’s basement in Reinfeld.”

“It sounds shady. I’m amazed that we’ve been able to attract such great people even though we still work from home.”

(Reinfeld is a village that’s sort of a “suburb” of the city I grew up in.)

I continued: “Plus, our kids are gonna be home all the time during summer vacation. It doesn’t work very well when we mix employees and family.”

“I can’t bring myself to leasing an office because it feels like throwing away money, even though we can afford it. We’re looking at buying an office space in town, but I don’t know if we can make a big jump like that.”

“People will think I’m arrogant for trying to buy this almost new office instead of leasing like everyone else.”

“The other day, we went & looked at it and the place seems like a great fit for what we need. It’s called Perry Place since it’s on the corner of Perry Street and Kimberly Road.”

Then Matt pipes up: “I think you already know what you need to do, George. You’re just looking for confirmation.”

“Hey, isn’t that marketing guru you follow named Perry?”

I smiled and replied, “You’re right! Maybe this was meant to be…”

To make a long story short, we ended up leasing a different office for a year. And then we purchased our current spot at Perry Place!

We moved in on May the 4th, Star Wars day. It’s a simple way to mark this milestone.

My business has existed in some form or other since 2009. We have numerous long-term customers that we’ve helped grow & expand to the point where they outgrew their offices & factories.

Now it was MY turn to come out of my cave, let my eyes adjust to the bright sunlight, and run with the big dogs!

Sure enough, one of John Maxwell’s laws of growth kicked in. Shortly after we changed our environment, we gained a steady stream of new customers.

We hired more talent and some of us went to meet Perry Marshall at a marketing event in Nebraska in August of 2017.

I had met Perry at a few other marketing seminars where he was speaking or organizing the whole event. However, this was the first time that some of my staff met this guy that I keep talking about.

We all had a great time and enjoyed developing the relationship with Perry, his staff, and other people we met there.

In late 2017, we needed to hire more people again, so we did. Then we heard about Perry’s Rosetta Stone Seminar happening in May 2018.

So off we went on a road trip to Chicago! We all learned so much from Perry & others at the seminar. We also shared some of our knowledge with some business owners there.

It was a great privilege to tell people that we are the agency that performs the Google Ads and Facebook Ads audits for Perry’s exclusive Roundtable members.

The whole trip strengthened the bond between our team members and it was the essence of “team building”.

Now it’s June and I’m getting ready to go to Chicago again later this week. I got invited to a private party hosted by Mr. Perry Marshall. How could I say no?!

(In case you’re wondering, no, I don’t believe in coincidences.) 🙂


George Krahn Tells His Story of How Perry Marshall Made an Impact on Him and His Agency

How did our agency get started?

Listen to George Krahn telling the story of how Perry Marshall impacted him.


Planet Perry Eclipse Extravaganza August 19-21

In late August, my team & I attended Perry Marshall’s Planet Perry Eclipse Extravaganza at Camp Solaris near Firth, Nebraska.

We could even bring our families along. Listen to this video clip to hear what I thought about the event.

Check out the photo gallery from this event too!


4 Secrets To Great Google Ads Performance – Intro Video

This video clip is from a presentation George Krahn, our agency’s owner did for the Winkler & District Chamber of Commerce.

These clips are about our “4 Secrets to Great Google Ads Performance”.

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker

We’ll show you which half is wasted—so you STOP losing half your money!

Call 1 (866) 800-5280 to learn more.

You’re in trouble if you’re still taking the “shotgun approach” to advertising like they did back in the 1900’s.

With the advances in website tracking and phone call tracking, we take the “sniper approach”. We know exactly which advertising is working and which is not.

This applies to ALL advertising.

Online: Google Ads, Facebook Ads, Bing Ads, etc.
Offline: Outdoor Signs, Radio, TV, Printed Materials, etc.

Here’s a real life example.

We know that if you dial the phone number listed above, that you saw our video on our website.

We’re not mentioning this to be creepy. We’re mentioning it to demonstrate that we use this same system — and it helps us maximize our own advertising budget!

Please call us at 1 (866) 800-5280 if you’d like to know more about how this works.

Or watch the video on this page of our website to see for yourself how Call Tracking Metrics works.

We use this same system combined with our 80/20 Google Ads management to help business owners get more leads & sales for less money.

If you’d like to learn more about that, go to this page of our website.

Heard enough? Maybe we can make exponential improvements in your Google Ads account too!

Get A Google Ads Account Audit Here!

Or maybe you’re wondering how our rates compare to your current agency.

Download Our Price Sheet Now!


4 Secrets To Great Google Ads Performance – Video 1 of 4

Conversion tracking is the #1 most important thing if you are advertising your business.

This doesn’t just apply to Google Ads advertising either. It applies to ANY advertising you do.

Call 1 (866) 800-5280 to learn more.

Why should you keep track of the actions your potential customers are taking?

Because if you can’t measure what’s driving those actions, then how do you know what’s working and what’s not?

Important actions such as…

Phone Calls,
Email Inquiries,
Website Purchases,
Website Chats,
Quote Form Completions,
Newsletter Signups,
and Event Registrations

…can all be tracked right back to which ad someone saw or clicked on and which keyword they typed in.

It would be foolish not to decrease your advertising budget on ads that NEVER bring in customers.

It would also be foolish not to increase your budget on the ads that are actually bringing in customers!

Once you can see which is which, you don’t have to be afraid to make drastic changes to your advertising strategy.

Please call us at 1 (866) 800-5280 if you’d like to know more about how this works.

Or go to this page of our website to see for yourself how Proven Results Call Tracking works.

We use our Proven Results Call Tracking combined with our 80/20 Google Ads management to help business owners get more leads & sales for less money.

If you’d like to learn more about that, go to this page of our website.

Heard enough? Maybe we can make exponential improvements in your Google Ads account too!

Get A Google Ads Account Audit Here!

Or maybe you’re wondering how our rates compare to your current agency.

Download Our Price Sheet Now!


4 Secrets To Great Google Ads Performance – Video 2 of 4

Why do some businesses still blast their advertising message out to everyone?!

You can laser target your online ads to show ONLY to your ideal potential customers.

Call 1 (866) 800-5280 to learn more.

Why waste money showing your ads to people who don’t have a need for your product or service?

Smart business owners don’t need a huge advertising budget anymore.

If you carefully identify who your ideal customer is and then have your targeting set up to show ads only to those people, you can get far more customers with far less money.

Please call us at 1 (866) 800-5280 if you’d like to know more about how this works.

Or go to this page of our website to see how Proven Results Call Tracking works together with the different types of advertising.

We use our Proven Results Call Tracking combined with our 80/20 Google Ads management to help business owners get more leads, better quality leads, & more sales for less money.

If you’d like to learn more about that, go to this page of our website.

Heard enough? Maybe we can make exponential improvements in your Google Ads account too!

Get A Google Ads Account Audit Here!

Or maybe you’re wondering how our rates compare to your current agency.

Download Our Price Sheet Now!


4 Secrets To Great Google Ads Performance – Video 3 of 4

A HUGE mistake that we see in online ad accounts, is that there’s only 1 ad!

Test 2 or more ads against each other. They battle it out & your sales numbers show you the winner.

Call 1 (866) 800-5280 to learn more.

A/B split testing two different ads is a scientific way to keep beating your best performing ads.

It’s an idea that started in the 1800’s. Yet many advertisers don’t split test their ads regularly.

This is the secret to beating your competitors. Google will show the best performing ads the most often…and reward the better performing advertisers by charging them less money.

Win – Win.

How do you tell which ad is the winner? Well, you look at a combination of two things:

1. Which one is getting the most leads or sales (conversions)
2. Which one is getting the highest click-through-rate (CTR)

If you aren’t tracking your leads or sales properly, then you’re basically testing your ads blindly.

One might get way more clicks, but another might get way more sales. You could pause the wrong ad by mistake and cost yourself sales!

Please call us at 1 (866) 800-5280 if you’d like to know more about how split testing ads works.

Tracking phone calls is critically important for certain types of businesses.

If you can only see which ad brought in more email inquiries, but you can’t see which ad brings in more phone calls, you might still be pausing the wrong ads.

Go to this page of our website to see how Proven Results Call Tracking works.

We use our Proven Results Call Tracking combined with our 80/20 Google Ads management to help business owners get more leads, better quality leads, and more sales for less money.

If you’d like to learn more about that, go to this page of our website.

Heard enough? Maybe we can make exponential improvements in your Google Ads account too!

Get A Google Ads Account Audit Here!

Or maybe you’re wondering how our rates compare to your current agency.

Download Our Price Sheet Now!


4 Secrets To Great Google Ads Performance – Video 4 of 4

“If your ad is at the bottom or you’re on page 2, you might as well not even bother.”

Bidding the right amount is critical to show ads for your business at the top of Google.

Call 1 (866) 800-5280 to learn more.

You can do everything right – you can have…

…accurate Conversion Tracking in place…
…the right Keywords and Other Targeting…
…relentlessly Split Test your ads…

…but it’s all for nothing if you’re bidding too low to show in the top 4 spots on the Google search results page.

Did you know that 50% of the clicks go to the top 2% of advertisers on Google?

The top advertisers get the Lion’s Share of traffic and rest of the advertisers end up fighting for the scraps.

Don’t be afraid to bid enough to show up in the top 4 positions in Google.

There is a barrier-to-entry on Google Ads.

Once Google’s algorithm determines that you are a serious advertiser and you’re going to be around long term, your cost-per-click drops.

Then you can get more clicks for the same budget.

You have to bite the bullet for the first 2 to 3 months, but then Google cuts you some slack.

Please call us at 1 (866) 800-5280 if you’d like to know more about how bidding on Google Ads works.

If you’re showing your ads in the top positions in Google, you need to capitalize on it and have Call Extensions showing. That way your customers can call your business without even clicking on your ad!

That’s where call tracking comes in again.

Go to this page of our website to see how Proven Results Call Tracking works.

We use our Proven Results Call Tracking combined with our 80/20 Google Ads management to help business owners get more leads, better quality leads, and more sales for less money.

If you’d like to learn more about that, go to this page of our website.

Heard enough? Maybe we can make exponential improvements in your Google Ads account too!

Get A Google Ads Account Audit Here!

Or maybe you’re wondering how our rates compare to your current agency.

Download Our Price Sheet Now!


What People Are Saying…

"Wow, this is incredible!

You brought in 538 leads yesterday, which is 100 over what we can handle.

So we can still drop the Adwords costs further." *
Steve Cerrato
Auto Transport Depot
Miami, Florida




"I got an order for $150,000 which came through one lead!

This is great work. Thank you! We had a great year, that is for sure." *
Rob Bishop
Custom Plush Toys
Hamilton, Ontario




"I sold $12,000 this week from 3 leads that came to me from Google Adwords, so double the budget!

Every day I hear people are getting us from the top of Google.

Plus you have been the first Internet marketer that I have used that is not a scammer.

You have done such a great job!" *

Dave Miller
Superior Heating and Air
Bluffton, South Carolina




* Results may vary.

More Praise From Clients…

"George, I am very pleased with the results you are achieving for me. Great job!!

Thanks for digging down into it and sharing the information with me.

You do a great job of explaining the "how" and "why" behind your strategies and I appreciate that!" *
Allen McCroskey
Secure Financial Group
Brentwood, Tennessee




"Wow. You amaze me.

This is how we're gonna kill it, George!" *

Jeremy Matuszewski
Thunderstruck Sales & Marketing
Winkler, Manitoba




"It is really great to be able to see where the calls are coming from to see if the market or mailing is worth pursuing!

Our Facebook page is receiving more 'Likes' and people are definitely noticing the ads.

Thank you George!!!" *
Roni Lynn Greenhalge
Public Relations Professional
Bluffton, South Carolina




"The Google Adwords and Bing Ads campaigns are working!

We've had 12 premium orders and 4 regular orders since the ads started running a few days ago. Thank you.

Today has been busy!" *
Cindy Helleckson
Carz Inspection
Wanamingo, Minnesota




"Fantastic! Thank you!

We have checked all the keywords and our ads are all showing up at the top of the Google search results now.

I appreciate your perseverance!" *

Valerie Hambrook
CanWest Concrete Cutting
Calgary, Alberta






"You have no idea how jealous the other distributors are with the performance of my website!

I know that the manager of the distributors thinks the world of your work and has great respect for your opinions and ideas." *

Elizabeth Driedger
Try Proargi-9
Winkler, Manitoba




"I just wanted to say thanks for all the hard work and sheer brilliance you've put into this stuff.

It is noticed, and it is appreciated." *

Matthew Friesen
Political Candidate
Miami, Manitoba




* Results may vary.

100% Money Back Guarantee

10% or More Decrease in Cost-per-Conversion in 3 Months or 100%
Refund on Fees Paid

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