“If your ad is at the bottom or you’re on page 2, you might as well not even bother.”
Bidding the right amount is critical to show ads for your business at the top of Google.
Call 1 (866) 800-5280 to learn more.
You can do everything right – you can have…
…accurate Conversion Tracking in place…
…the right Keywords and Other Targeting…
…relentlessly Split Test your ads…
…but it’s all for nothing if you’re bidding too low to show in the top 4 spots on the Google search results page.
Did you know that 50% of the clicks go to the top 2% of advertisers on Google?
The top advertisers get the Lion’s Share of traffic and rest of the advertisers end up fighting for the scraps.
Don’t be afraid to bid enough to show up in the top 4 positions in Google.
There is a barrier-to-entry on Google Ads.
Once Google’s algorithm determines that you are a serious advertiser and you’re going to be around long term, your cost-per-click drops.
Then you can get more clicks for the same budget.
You have to bite the bullet for the first 2 to 3 months, but then Google cuts you some slack.
Please call us at 1 (866) 800-5280 if you’d like to know more about how bidding on Google Ads works.
If you’re showing your ads in the top positions in Google, you need to capitalize on it and have Call Extensions showing. That way your customers can call your business without even clicking on your ad!