How Can You Get A 46.9% Increase In Conversion Rate On Your Landing Pages (And Have Actual Data To Prove It)?
Have You Suspected For A While That The Landing Pages On Your Website Could Perform Much Better Than They Are Now?
This customer’s landing page conversion rate went from an already respectable 44.4% to a whopping 65.3%! That’s a 46.9% improvement!
Lead Generation for Auto Transport Quotes
Here’s How We Get Performance Like This For Our Customers…
Our landing page optimization team works with your web developer to create a new version of your existing landing page. We create a new page based on our years of experience testing and tweaking landing pages for all kinds of businesses.
Once the new version of the page is ready to test against your current page, we use a tool called Google Content Experiments (which was previously known as Google Website Optimizer) to determine the winner of an A/B split test.
By using this proven system to optimize the landing pages that your Google, Bing, or Facebook ads point to; we often get a significant conversion rate increase for our customers.
When was the last time your current agency tested a new version of your landing page? And how much of an improvement did it make to your conversion rate?
We’ve repeatedly increased our customers’ conversion rates by making their landing pages better. Maybe we can make exponential improvements to your landing pages too!
Or maybe you’re wondering how our rates compare to your current agency.
Below are before and after screen shots of the landing page from the example above.
This Was The Page Before The Landing Page Tests…
…And This Was The Page After The Landing Page Tests
Here are the specific things we did to get this incredible boost in conversion rate (each element was tested in separate landing page tests):
- Removed top navigation so visitors don’t click away from this page and get distracted from filling out the form
- Changed the headline and subheadline to match what was in the Google ads
- Added code to show your current city and state
- Added an image of a smiling customer service woman
- Changed the button from red to yellow, made it bigger, and made it change to green when you hover over the button
- Added “Step 1 of 2” below button because it is a 2-step form
- Changed the form fields from gray to white so they stand out more
All of these changes might seem like minor tweaks, but when you combine all of them, it compounds the effects of each individual change and makes a huge difference.
Once you understand the thinking behind each of these changes, it’s completely logical that the conversion rate improves.
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